Industry news

The must-have ghost kitchen tech

Sara Detrik
Marketing Manager

Ghost kitchen digital ordering

We’ve taken simplifying hospitality tech to the next level — Bbot launched a new platform for virtual kitchens that will transform the ghost kitchen experience.

Get the ultimate checklist for how to start a ghost kitchen.

As a relatively new industry segment, ghost kitchen brands traditionally are underserved in tech despite their potential to become a $1 trillion global market by 2030. But Bbot’s changing the game with this first-of-its-kind tech. We aim to help small businesses and entrepreneurs with a flexible and easy-to-use platform that caters directly to ghost kitchen owners.

The best digital menu for ghost kitchens

Small businesses — particularly restaurants — leaped hurdles and climbed mountains over the last two years. With necessity comes innovation, leading to the wave of virtual kitchens. But fragmented technology plagues virtual brand operators, requiring them to piece together different software to build what they need at exorbitant costs.

Bbot’s digital order and pay is unique for ghost kitchens — we’re one of the only platforms that can host multiple menus to create virtual food halls. The software's draw is that you can now batch orders from more than one vendor on an all-encompassing KDS.

Example screen displaying orders aggregated from various platforms into one POS using Bbot.

Bbot is solving that problem with our all-in-one platform built specifically for cloud kitchens everywhere. We’ve created an efficient KDS for managing first and third-party orders in one place, putting the power back in the operator’s hands.

In the era of frictionless dining, we’re aiming to make it as lightweight and flexible as possible. We want to make it easy for merchants to build, manage, and promote all of their ghost kitchen brands from one easy interface.

This technology is the next step for the restaurant industry and comes at a pivotal time, as operators enter another COVID-19 winter in which delivery will be key. Previously, ghost kitchens were not being served in a way that met the flexibility they demanded. — Steve Simoni, CEO of Bbot

Bbot’s platform handles the “who, what, and where” of guest ordering, from ghost kitchen POS to CRM. As a dedicated partner of ghost kitchens and virtual brands, we aim to take the technology burden off their shoulders so that they can focus on marketing strategies and other areas of their business. With this platform, you don’t need to be Guy Fier’s ghost kitchen to succeed and leave diners satisfied.

Easy delivery for virtual brands

As a pioneer in the space, we’re committing here and now to get ghost kitchen owners and operators managing all of their brands in one place with a digital and contactless solution — critical features for thriving in today’s environment. The online ordering system caters to both first- and third-party delivery. It allows users to host their digital delivery from a branded ghost kitchen menu and send auto-updates to third-party platforms, creating a more direct and user-friendly experience. 

Bbot customer and virtual food hall Tomlinson Brands earned an additional $32k in average monthly revenue since adopting our ghost kitchen platform in 2020, increasing their delivery requests by 60%.

“Bbot has made everything easy for our kitchen staff and front-of-house to see orders and to be able to fulfill them accurately.” — Aley Oberdorf, Operations Manager, Tomlinson Brands

This new platform is the solution for businesses of all sizes asking the question: how do I start my ghost kitchen journey? We’re helping the mom and pops find new revenue streams to support the demands of today’s consumers; we’re supporting larger ghost kitchen brands in pivoting to a more flexible business model. 

“Bbot’s technology has been key for building our digital food community in North Carolina,” said Jen Classic, Director of Technology for The City Kitch. “Their flexible tech makes it easy to launch a virtual brand and manage orders through a variety of channels.”

Read more to see the benefits for yourself.

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