Technology

The 5 best restaurant tech pairs to take your venue to the next level

Steve Simoni
CEO

Peanut Butter and Jelly. Spaghetti and Meatballs. Filet mignon and a fine pinot noir. There are endless options for the perfect pairing on your menu. But what about the tech you use in your restaurant?

Get a full breakdown of all your tech options

We’re lucky to live in an era with a ton of great tech companies that help make  running your restaurant a little bit easier. The average restaurant owner uses at least 12 different software tools to run their business — and that number will likely double in the next five years! But no single company can handle every task for your business. So, let’s talk about a different kind of pairing today: restaurant technologies that work so well together, they’re a match made in heaven.

1. Streamline your back-of-house operations

If you follow restaurant technology, you’ve probably heard of these two powerhousesr. Toast is a point-of-sale system that helps with table management, ordering, payments, and more. However, when you run a raucous, chaotic restaurant or a high-volume quick service joint, you might need a dedicated staff scheduling tool to help manage all your labor needs. This is where 7shifts comes into the picture. 7shifts scheduling tool helps you easily handle your teams' schedules, timesheets, communication, tasks, tips, and more. 

Toast’s POS and 7Shifts scheduling software combo shine for venues with multiple locations, especially if several locations are in states with different labor laws. This pair simplifies back-of-house operations, making sure you always have the right amount of staff on hand to manage your early-morning brunch crowd, lunch rush, and more.

2. Use customer data for more effective marketing

Are you looking to increase the number of delivery or online orders coming into your restaurant? Do you need one centralized place to store and manage your guest data? Here’s Bbot and Bikky - like macaroni and cheese or lamb and tuna fish (Big Daddy reference - I just rewatched the movie recently). 

Bbot is an online ordering system that covers your in-venue and off-premise orders, payments, and digital restaurant menu needs. New kid on the block, Bikky, is the best, up-and-coming, dedicated restaurant CRM. With these two restaurant technologies, you can get guest info and ordering data from all your online ordering channels. Use that data to increase customer loyalty by more effectively marketing to your regular diners – encouraging them to make repeat orders or try something new.

3. Bring in more revenue from delivery orders

Want to increase restaurant revenue from online ordering with a dedicated, branded app? This restaurant technologies combo is the ideal pairing.

Lunchbox technologies is the winner for growth hacking — their loyalty and marketing tactics help speed up business growth through branded apps and web ordering. Pair this with PAR Brink: a cloud POS serves venues with multiple locations very well. When two powerful ordering systems working together, you’re guaranteed to see  more orders both off-premise and in-venue in no time.

4. Build stronger guest relations

Sevenrooms helps collect and manage data from your guests no matter where they’re ordering, helping you create those ‘wow’ moments when a party shows up for a special evening. It pairs flawlessly with Tripleseat, a guest and event management software tool.

These tools sync with each other in real time. Large parties won’t show up to a packed restaurant with no reserved tables, and your staff is always in the loop! You’ll build rock-solid relationships with new and returning guests that will keep your venue at the top of the list for their next event or night out.

5. Keep your loyal customers coming back

Increasing customer loyalty is at the top of every good merchant’s list of priorities — it’s easier to accomplish when you have a good loyalty program and can treat your guests with gift cards. Sound like what you’re looking for? Look no further than Punchh and Givex.

41% of consumers tried a business for the first time after receiving their gift card — Givex makes providing those gift cards a breeze. Use your existing customers as a free marketing tool. Word of mouth is powerful, but a little free cash goes a long way toward sealing the deal. Punchh works particularly well for brands with multiple locations and vendors. Their software helps improve loyalty and engagement on a budget, giving you the most bang for your buck.

With Punchh + Givex, merchants can tie loyalty and gifting together — creating not just a great way to acquire new customers, but keep your most loyal fans coming back and feeling rewarded.

Pick your pair and get started

It’s an exciting time to be operating in the hospitality industry. There’ve never been so many tools available to help your business grow – let alone tools built to work together. The best way to get started is to select one of these perfect pairings and build up from there. 

We’re expecting many more tools like tobe invented in the next 10years. Our advice to keep up? Partner with companies that are open to new integrations and add them quickly. That’s the only way to stay agile in this everchanging industry.

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