Is Wine on Tap for you?

Delaney Corson
Partnership Marketing Manager, PourMyBeer

This blog is courtesy of our friends and the industry experts at PourMyBeer. For more information on their innovative pour technology, visit them at!

Is Wine on Tap for you?

The United States is the world leader in wine consumption, with Americans drinking about 872 gallons a year. That being said, it is no surprise that wine on tap is taking the hospitality industry by storm. A once unheard-of concept is now a popular solution to reduce costs, increase profits, and make customers happy.

Tapping wine follows the same process as tapping beer. Much like dispensing a beer, a customer or server will pull on the tap, gas pressure pushes the wine through a glycol-cooled tube into the tap, and dispenses the wine. You will take your establishment to the next level by adding self-pour wine taps. With self-pour, guests can pour their wine and pay by the ounce. Guests love the new and fun experience self-pour brings, and operators will see countless benefits!

If your customers are wine drinkers and you go through too many wine bottles to count, self-pour wine on tap may be just what you need!

Benefits of Wine on Tap

Increased Profits and Higher Service Efficiency

Kegged wine is less expensive by volume compared to a bottle. Depending on the quality, a keg of wine costs between $120 and $400.  A keg can hold 26 bottles of wine or 120 glasses, so the price is cheaper when broken down. Since kegged wine lasts much longer than in the bottle, there is also less waste. The combination of fewer inventory costs and greater shelf life leads to higher profits.

Self-pour wine taps also reduce the need for excess labor. Instead of having several bartenders find the bottles, open them, pour the wine, and dispose of the empty bottles, kegged wine can eliminate this process to just one step: guests pouring the wine themselves. Wine on tap enables guests to drink at a much quicker pace because there is less wait time. With the freedom of self-pour, guests can sample as much and as often as they want. This increased service efficiency leads to higher profits.

Efficient Storage and Greater Life Cycle

Rather than keeping track of and storing hundreds of bottles of wine, a keg can hold 26 bottles, which simplifies inventory management and takes up less space in your establishment.

Wineries have begun to take this approach to store their products because it takes up much less space and keeps the wine fresher for longer. Kegged wine is never exposed to air or changes in temperature, so the quality and integrity are maintained for over six weeks.

Sustainable Solution

Wine on tap is truly a sustainable solution. There is less mess, less cleanup, and less packaging waste such as boxes, corks, foil wrapping, and bottles, which significantly reduces your establishment’s carbon footprint. If your customers are primarily wine drinkers, you could go through thousands of bottles of wine a year, so kegging wine is the environmentally friendly solution.

Never will you have to go through the pain of throwing away partially full bottles of wine due to oxidation. In most cases, your keg will empty before the 6-week mark, and you will have nearly no wasted wine or profits.

Reach a larger market

You do not want to miss out on a large market of customers by not having wine on tap. John Felico, Owner of Auggie’s Taproom in St. Augustine, FL, says, “When I have, say, a group of ten guests in Auggie's, I want to make sure I can satisfy all of them, including the wine drinkers. I don’t want to lose on sales just because some people prefer wine over beer.” While beer is a popular option, we can’t ignore the fact that Americans love wine, and we consume a considerable amount each year. You do not want to neglect this large market of consumers.

What are you waiting for? Self-pour wine taps significantly reduce staffing costs and inventory costs while increasing profits. Expanding your on-tap selection by adding self-pour wine will help your establishment stand out because of the unique experience it provides. Hop on this hot new trend!